THE NEWS PRESTIGE NETWORK
News Corp Australia is the country’s number one prestige publisher, reaching a total of 7 Million* or 9 in 10* of consumers in the desirable AB socioeconomic demographic.
The News Prestige Network is the most powerful proposition for prestige and luxury brands in Australia. While for many years we’ve been the media company that reaches the largest prestige audience in the country of 91% of all ABs, now the networking of our brands through our digital and print platforms means we also reach 95% of Baby Boomer ABs, 91% of Gen X ABs and 85% of Millennial ABs.
The News Prestige Network uniquely engages with affluent consumers, at scale in prestige environments with credible, trusted global and local brands. The power of our ecosystem of prestige brands and audiences extends across digital, print, social and experiential. This is a rich platform that spans life stages and demographics and includes The Australian and its prestige assets such as WISH, The Weekend Australian Magazine and Mansion; our lifestyle assets Vogue, GQ, Vogue Living and delicious; and our News Community Prestige mastheads in affluent areas : The Wentworth Courier, Mosman Daily, North Shore Times, Progress Leader, Stonnington Leader, Brisbane News, Eastern Courier Messenger, Western Suburbs Weekly, The Bayside Leader and the Caulfield Glen Eira Leader.
* Based on News Corp Australia’s monthly reach across all print and digital brands (including REA and ARM). Source: EMMATM, conducted by Ipsos MediaCT, 12 months ending February 2018
Reaching Social grade abS
As part of News Corp Australia, the News Prestige Network reaches more social grade ABs than our main competitors
ALL PEOPLE 14+
- News Corp 88%
- Fairfax 68%
- Bauer 43%
- Pacific 35%
SOCIAL GRADE AB’S
- News Corp 91%
- Fairfax 77%
- Bauer 41%
- Pacific 33%
* Based on News Corp Australia’s monthly reach across all print and digital brands (including REA and ARM). Source: EMMATM, conducted by Ipsos MediaCT, 12 months ending April 2017
premium and Trusted content
Luxury consumers seek out the best in trusted environments and content. At News Corp, we ensure the highest quality across all our platforms and our News Prestige Network brands are at the heart of this demand for excellence in everything we do.