On August 3, 2017 News Corp Australia launched the brand new magazine-style Mosman Daily and North Shore Times into the News Prestige Network, with the tagline, ‘Local life and luxury on your doorstep.’
The first edition of the new magazine style Mosman Daily features a more refined design to better align engaging and dynamic lifestyle content for Sydney’s affluent lower and upper north shores. The new look North Shore Times will be unveiled on August 17.
Michael Wilkins, managing director NSW of News Corp Australia said: “Following emma audience data analysis and demographic research conducted earlier this year, we gained a deeper understanding of the lifestyle needs, wants and desires of the upper and lower north shore demographics.
“Knowing where locals like to eat, where they prefer to shop, how they like to live, what they spend their money on and where they choose to travel informed our decision on what to present in their new and refined, glossy magazine-style newspapers.”
News Corp Australia Prestige and Lifestyle Director, Nick Smith said: “Our NewsLocal community mastheads such as the Mosman Daily, North Shore Times and the Wentworth Courier reach the most affluent audiences in Australia, and right at their doorstep.
“This is an incredible and integral offering of the newly launched News Prestige Network, where we can now provide high reach of the right audience through digital, or we can effectively geo-target prestige audiences at a community or even street level.
“As part of the News Prestige Network, the Mosman Daily and North Shore Times provide fantastic cut-through for advertisers opening a new store, dealership or branch in an affluent area or can garner grassroots support for campaigns, be they retail or brand focussed,” Mr
Retaining their positions as the ultimate local real estate bibles, the new Mosman Daily and North Shore Times will feature who’s buying and selling what, latest auction results, sneak peeks into beautiful homes, stylish home accessories and where to buy them and interviews with north shore identities in their homes.
Kathy Lipari, editor-in- chief of NewsLocal, said: “We are thrilled to be bringing on board new lifestyle contributors, including celebrity landscape designer and co-host of Foxtel’s Selling Houses Australia, Charlie Albone, and his wife, Australian stylist, interior designer and Lifestyle Channel host, Juliet Love.’’
A popular feature each week will be ‘five of the best’, where the Mosman Daily and North Shore Times unveil local gems and hidden secrets to explore, indulge in and experience.
“In an expanded food and drink section we’ll review all the local restaurants, pubs and bars and what’s on in the arts. We’ll cover stories on all the movers and shakers while celebrating everything wonderful about living in the upper and lower north shore,” Ms Lipari added.
To celebrate the new, premium Mosman Daily and North Shore Times, News Corp Australia is hosting two launch events. The Mosman Daily launch coincides with its 100-year anniversary and local celebrities and Members of Parliament are attending, including The Hon Tony Abbott MP, Member for Warringah to be held tonight.
The North Shore Times will be officially launched by the Premier of NSW and Member for Willoughby, Gladys Berejiklian on August 17.
Both launches will be accompanied by considerable marketing investment across out of home, social media, press and sampling for six weeks. Special re-launch branding and advertising opportunities include front and back cover 6-page, glossy gatefolds and an 8-page glossy gatefold in the centre spread of Real Estate.
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