The Weekend Australian magazine Podcast integrated campaign

The Weekend Australian magazine Podcast integrated campaign introduces The Theory of Objects Podcast & accompanying weekend special feature. And through our integrated advertising packages you can connect and engage with our exclusive AB audience. 

This brand new 6 part podcast series is hosted by one of The Australian’s best feature and history writers, Walkley award winner Trent Dalton, and explores how a single object can encapsulate who we are and how we have progressed as a nation.

The first episode features an exhibit housed in the Australian National Museum, a war canoe from the Solomon Islands that has an extraordinary link to the invention of the Australian Crawl and the long dominance of Australia in Olympic swimming.

The feature will also be produced for an online audience and promoted via all of The Australian’s social channels (Facebook followers 775k Twitter followers 621K).

The Australian has a great history in producing engaging podcasts including the first podcast to win a Walkey Award, the Boweraville murders and a gripping documentary about Ballarat in Western Victoria and how it became an epidemic of clerical paedophilia in the late 20th century.

This has inspired weekly podcast series including a weekly national arts program hosted by Michaela Boland or Australian first ongoing sports podcast focused on the inaugural season of the Suncorp Super Netball League.

Podcasts are like an intimate conversation with smart friends, allowing audiences and exclusive and completely immersive relationship with the talent and content which explains their popularity. 72% of Australian are now familiar with podcasts and have grown 14% year on year.

At The Australian, our editorial team are known as story tellers, creating engaging content for our audiences across multiple platforms. Podcasts allow our listeners an even deeper personal engagement with their favourite writers. A winning combination.

Get in touch with your sales representative from The Australian for more information on how you can get involved

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