THE PRESTIGE DIGITAL NETWORK
Through our Prestige Digital Network we are making it easier for you to buy audiences across our network. In one month that’s 25 million page impressions on desktop and 12.4 Million on mobile across the News Prestige Network. Through the skills of News Corp’s Ad Lab team and our expertise in prestige creative, we can deliver the best ad formats across mobile and desktop to engage prestige audiences.
Monthly Page Impressions
Monthly Page Impressions
*Note the above is based on the following websites: buro247.com.au, delicious.com.au, gq.com.au, theaustralian.com.au and vogue.com.au Source: Nielsen Market Intelligence, May 2017
PRESTIGE DIGITAL AD PRODUCTS
Digital ad products available through the News Prestige Network reach luxury consumers when they are in a trusted environment and include:
News Corp’s approach to consumer segmentation has been re-imagined following a revolutionary shift in capability with News Connect powered by Quantium.
News Connect with Quantium combines what people watch and read, with what they buy to create the News Purchase Graph; allowing you to reach your most valuable, future customers with great precision. Read more :
What’s in it for advertisers?
Access one of Australia’s largest and most sophisticated big data platforms which uses transactional data and content signals to profile readers and thus determine which Australians are most likely to choose a product or service.
- Improve reach, scale and accuracy of targeting campaigns
- Leverage data science techniques to deliver relevant brand messages to future customers
- Create bespoke segments based on the unique attributes of advertiser’s customers
- Deliver unrivalled targeting underpinned by the purchase behaviours and product preferences of Australians
News Corp Australia is the only online News Publisher leveraging this rich data set to deliver certainty in your media buy.
We are identifying the statistical connections between what Australians buy and what they watch and read across the News Corp Network.
- 181 Segments and growing
- Contemporary Fashion Shoppers
- Department Store
Our Prestige portfolio of high impact and rich media executions include a range of IAB Standard, IAB Rising Star and Custom executions. Drive deeper engagement with interaction and deliver at scale with a Prestige Network buyout.
Our portfolio of high impact and rich media executions include a range of IAB Standard, IAB Rising Star and Custom executions. Drive deeper engagement with interaction and deliver at scale with a network buyout.
Align your display activity with our Prestige brands with a targeted Run of Category Prestige buy. This is a newly created category buy that provides access to our prestige destinations.
News Prestige Network offers advertisers a range of innovative video solutions. From bespoke branded content creation, audience targeting to interactive video advertising and high impact in-banner ad units, News Prestige Network has a solution for all campaign objectives.
Interactive pre-rolls introduce a new dimension to video advertising without the need to update existing TVC creative. Media galleries, dealer/store locators, and interactive product showcases entice video viewers to explore your brand or product.
Video Overlay or non-linear banners run over News’ video content on article pages. Similar to standard display banners, Video Overlay banners can provide advertisers with creative and click-out-to-site strategies.
Video Spot Expander
An attention grabbing ad unit which gives users control over their video viewing experience. The large expanded panel ensures high impact without being intrusive and builds engagement while amplifying an advertisers brand.
Own your own TV channel and reach an existing audience ready to engage with your brand experience. Showcase your own video or let us create a specialised series targeting your campaign requirements using our production team and new $1.2m video production facilities.
Pre-roll and Post-roll
Pre-roll advertising is traditional TVC ad creative that is served prior to editorial video content, while Post-roll appears at the conclusion of the content. This can be 15, 30 or 60 seconds long (60 second creative requires “skip” function).
Streaming display ad units provide an easy solution to increase your campaign reach across the network where pre-rolls may not be available by using either MREC or Half page ad locations.
Audience targeting over-layed with your video campaign makes it easy for you to reach your target audiences around demographics or life-stage across the network, maximising your campaign effectiveness and return. Choose from over 70 audience profiles or simply select any one of our five biggest audience categories modelled on recent consumer behaviours for a tailor fit campaign strategy.
Email marketing provides a fantastic opportunity to access a qualified opt-in audience, who turn to our Prestige brands for up to the minute information on what’s new.
Newsletter marketing leverages the affinity that exists between our brands and their users, giving advertisers access to our audiences who expect their daily or weekly update from their trusted news source.
Solus EDM database is a bespoke advertisement which exclusively advertises one product. Engage with our large database of dedicated readers and tap into the rich data segmentation opportunities this product provides.