THE NEWS PRESTIGE NETWORK
News Corp Australia is the country’s number one prestige publisher, reaching a total of 7 Million* or 91%* of consumers in the desirable AB socioeconomic demographic.
The News Prestige Network is the most powerful proposition for prestige and luxury brands in Australia. While for many years we’ve been the media company that reaches the largest prestige audience in the country of 91% of all ABs, now the networking of our brands through our digital and print platforms means we also reach 94% of Baby Boomer ABs, 93% of Gen X ABs and 85% of Millennial ABs.
The News Prestige Network uniquely engages with affluent consumers, at scale in prestige environments with credible, trusted global and local brands. The power of our ecosystem of prestige brands and audiences extends across digital, print, social and experiential. This is a rich platform that spans life stages and demographics and includes The Australian and its prestige assets such as WISH, The Weekend Australian Magazine and Mansion; our lifestyle assets Vogue, GQ, Vogue Living, Buro 24/7 and delicious; and our News Community Prestige mastheads in affluent areas : The Wentworth Courier, Mosman Daily, North Shore Times, Progress Leader, Stonnington Leader, Brisbane News, Eastern Courier Messenger, Western Suburbs Weekly, The Bayside Leader and the Caulfield Glen Eira Leader.
* Based on News Corp Australia’s monthly reach across all print and digital brands (including REA and ARM). Source: EMMATM, conducted by Ipsos MediaCT, 12 months ending April 2017
Reaching Social grade abS
The News Prestige Network reaches more social grade ABs than our main competitors
ALL PEOPLE 14+
- News Corp 87%
- Fairfax 68%
- Bauer 43%
- Pacific 35%
SOCIAL GRADE AB’S
- News Corp 91%
- Fairfax 77%
- Bauer 41%
- Pacific 33%
* Based on News Corp Australia’s monthly reach across all print and digital brands (including REA and ARM). Source: EMMATM, conducted by Ipsos MediaCT, 12 months ending April 2017
premium and Trusted content
Luxury consumers seek out the best in trusted environments and content. At News Corp, we ensure the highest quality across all our platforms and our News Prestige Network brands are at the heart of this demand for excellence in everything we do.
VOGUE
The undisputed authority on fashion and beauty for over 100 years, Vogue is an internationally recognised name. Vogue Australia brings those global standards of fashion and beauty to a national audience, reaching smart, stylish females who love fashion…
GQ
GQ is the authority on men. For more than 50 years, GQ has been the premier men’s magazine, providing definitive coverage of style and culture. With its unique and powerful design, work from the finest photographers and a stable of award-winning writers,GQ inspires millions…
BURO 24/7
Buro 24/7 Australia delivers 24/7 access to the world of contemporary culture through a uniquely Australian lens.
Culture & Lifestyle – Buro 24/7’s biggest and most comprehensive section is packed with lifestyle advice and need-to-know cultural recommendations. Carefully curated by
THE AUSTRALIAN
The Australian is the largest national premium publication achieving substantial success in the competitive world of print and digital media. As prominent and reliable brand that has been well established as the only publication nationwide to provide…
WISH
WISH magazine is about the best of everything. It’s for savvy, intelligent people who are interested in fashion, world travel, fine dining, fast cars, design and architecture.
VOGUE LIVING
Australia’s leading decorating and design magazine, Vogue Living claims an enviable position at the top end of the magazine market, while maintaining an accessible and engaging approach.
DELICIOUS.
Over the past 11 years, delicious. has established itself as the highest-selling premium food title in the Australian market. From its beginnings as the first celebrity chef magazine, the brand has evolved to encompass…
WENTWORTH COURIER
The award winning Wentworth Courier has been trusted by locals in Sydney’s Eastern Suburbs
to keep connected since 1947. From community news to the latest in fashion, entertainment, dining and real estate, the Wentworth Courier is the voice of Sydney’s Eastern Suburbs. Our lifestyle content has a local angle and is relevant to the audience, who are spoilt for choice.
MOSMAN DAILY
From community news to the latest in fashion, entertainment, dining and real estate, the Mosman Daily is the voice of Sydney’s Lower North Shore. Our lifestyle content has a local angle and is relevant to the audience, who are spoilt for choice and have chosen the Mosman Daily as their source of local news since 1817.
NORTH SHORE TIMES
From community news to the latest in fashion, entertainment, dining and real estate, the North Shore Times is the voice of Sydney’s North Shore. Our readers are wealthy retirees, young families and professionals spanning across our beloved community from Lane Cove, to
Castle Cove through to North Turramurra. Our lifestyle content has a local angle and is relevant to the audience, who are spoilt for choice.
BAYSIDE LEADER
Bayside Leader enjoys a special connection with the residents of Bayside. Hugging a 17km stretch of the picturesque Port Phillip Bay foreshore, Bayside Leader is read every Tuesday in 84,000* homes from Beaumaris to Brighton. Offering some of the best residential living and vibrant shopping strips in Melbourne, Bayside is one of the city’s most beautiful and affluent areas.
With famous attractions such as the Royal Melbourne and Victoria golf courses, the Brighton Beach bathing boxes, the Middle Brighton Sea Baths and Rickett’s Point Marine Sanctuary, Bayside Leader is also the best way to connect with high income earners, influential professionals and families looking for the best education available. Quality public and private schools makes Bayside a drawcard for families.
Church St, Brighton and Hampton St, Hampton retail shopping precincts are just two areas offering a wide range of boutiques, stores, restaurants and cafes. Old fashioned specialty shops blend with new and innovative stores in the village-like atmosphere of Sandringham, Black Rock, Beaumaris and Bay Street North Brighton.
Bayside Leader’s local coverage can also be viewed online at baysideleader.com.au so readers are never out of the loop.
Source: *emmaTM conducted by Ipsos MediaCT, 12 months ending March 2017.
CAULFIELD GLEN EIRA
The Caulfield Glen Eira/Port Phillip Leader is the area’s leading local newspaper. Read in 40,000* homes and businesses from Balaclava and Caulfield, to Elwood, Albert Park and South Melbourne.
The Port Phillip area covers 12km of spectacular bay foreshore and offers vibrant inner-city living combined with a relaxed beach lifestyle with some of the best cafes, bars and restaurants Melbourne has to offer. St Kilda is Melbourne’s beachside, live music hub and inland, Glen Eira is a drawcard for young professionals and their families, and the heart of Melbourne’s Jewish community. With a high rate of apartment development underway, both municipalities are experiencing strong population growth.
The area is famous for the picturesque St Kilda Pier and its resident fairy penguin colony, the century-old Luna Park, Caulfield Racecourse, St Kilda Botanic Gardens, Station Pier, the St Kilda Yacht Club, South Melbourne Market, Point Ormond, The Astor theatre, historic Emerald Hill and Albert Park Lake; home of the Formula 1 Grand Prix. It is also renowned for its cultural festivals, including the St Kilda Festival and the Jewish International Film Festival.
Most commercial activity is located in the area’s retail shopping precincts. Acland St and Fitzroy St in St Kilda, Glenhuntly Rd in Elsternwick, Carlisle St in Balaclava, Clarendon St in South Melbourne and Bay St in Port Melbourne are just a few areas offering a wide range of boutiques, stores, restaurants and cafes.
Caulfield Glen Eira/Port Phillip Leader is also available online at caulfieldleader.com.au allowing readers to catch local news opinion at any time and in any place.
Source: *emma™ conducted by Ipsos MediaCT, 12 months ending March 2017.
PROGRESS LEADER
Progress Leader readers have a strong relationship with the paper. From local news and opinion to real estate and education, Progress Leader provides residents and business owners with the trustworthy and unbiased news and information that a local paper should.
First published in 1946 as the Chadstone Progress, the Progress Leader newspaper is now published on Tuesday and covers the suburbs of Kew, Hawthorn, Balwyn, Camberwell, Glen Iris, Ashburton, Canterbury and Surrey Hills. Today, it is delivered free to over 61,000^ local homes and businesses.
On the eastern outskirts of Melbourne’s CBD, the region is home to affluent property owners, mumpreneurs, some of Melbourne’s best private schools, dozens of sports clubs and the popular Camberwell Market held every Sunday. Progress Leader connects with the interests of the eastern suburbs to provide the most extensive coverage of local issues possible.
Also available online at progressleader.com.au, Progress Leader has an in-depth knowledge of the area that is accessible anywhere and at any time. No matter where you are, Progress Leader has comprehensive coverage of the local community.
Source: ^CAB, March 2017.
STONNINGTON LEADER
Stonnington Leader connects with Melbourne’s inner eastern suburbs each Tuesday to inform, entertain and educate locals about the news relevant to them. It is delivered to over 35,000^ homes and businesses in South Yarra, Prahran, Toorak, Armadale and Malvern.
Stonnington is home to several established and flourishing local boutique shopping strips and fine food specialists including Chapel St, Chadstone Shopping Centre, High St in Armadale, Glenferrie Rd and Toorak Rd. Frequented by hip, young, urban professionals, Chapel St is known for its nightlife, in contrast to Armadale which is renowned for its wonderful antique and arts trading precinct. With its mix of old and new, Stonnington residents are proud of their area’s neighbourhood character.
Also available online at stonningtonleader.com.au, Stonnington Leader is accessible anywhere and at anytime across multiple platforms. With an in-depth knowledge of the prosperous area and its affluent residents, Stonnington Leader provides an ideal platform to advertise your business to the residents in the City of Stonnington.
Source: ^CAB, March 2017.
BRISBANE NEWS
Brisbane News is the city’s premier lifestyle magazine since 1994. It has a long history of delivering positive stories that reflect Brisbane’s enviable lifestyle, it’s people, places, fashion, food, the Arts and homes.
It has a selected distribution to 100,000* homes, businesses and high-traffic pick-up locations targeted at an affluent and aspirational audience of high-income earners.
*Publisher’s Claim.
EASTERN COURIER
The Eastern Courier is Messenger’s only gloss local newspaper and caters to readers in the blue ribbon suburbs to the immediate east and south of the CBD.
This publication has the look and feel of a magazine, providing excellent value for businesses wishing to reach a discerning and affluent audience. In addition to local news and information, lifestyle is a key focus for content, emphasised by the weekly inclusion of the new Adelaide Matters section.
With a fresh new look and expanded distribution footprint that adds selected suburbs from the City of Mitcham Council area, the Eastern Courier continues to be Messenger’s flagship publication.
Nestled within its boundaries are prestigious shopping precincts, including Burnside Village, The Parade, Unley Shopping Centre, Unley Road, King William Road and Mitcham Square.
WESTERN SUBURBS WEEKLY
The Western Suburbs Weekly has graced the coffee tables of Perth’s most affluent suburbs for the past 15 years, giving readers diversity in its content from week to week. The team consistently presents a newspaper with striking images, strong news stories, in-depth features and easy-reading Lifestyle content. It also challenges daily newspapers and TV crews by breaking news via Communitynews.com.au with reporters positioned right in the heart of the community.
The paper is known in the community for its striking images, particularly on the front page. Streetwatch, Opinion, Business and Health are just some of the themed pages in the weekly newspaper, as well as a Lifestyle section comprising stories on theatre, art, dance, music, films, fashion, food and wine.
Lifestyle remains an integral part of the local paper and this year, fashion content is in the spotlight. There has also been an increase in food content in the Weekly Life section so readers can salivate over foodie images and still be treated to a lengthy yarn. The Social photo spread adorns the centre of the newspaper and recently got its own section, Stepping Out, complemented by a calendar of events.
Residential West gives readers an insight in the western suburbs top homes and topical market news. Local agents are given an opportunity to share news about staff, awards and quirky stories while monthly Real Estate Institute of WA tables provide local sales and statistics. There is also a Coastal and Country section featuring properties and news about coastal, rural and semi-rural areas.
The glossy Luxury Lifestyle magazine is inserted in to the Western Suburbs Weekly twice a year, with the most recent magazine also available in digital version for online readers. The 48-page magazine focuses on an indulgent lifestyle featuring high-end fashion, architecture and interior design as well as travel,
food and wine.
Contact your News Prestige Network Key Account Manager for more information or Contact Us HERE