news PRESTIGE CONTENT
Our content marketing solutions are supported by our deep understanding of the prestige and luxury consumer. With up-to-the-minute analytics of content consumption, combined with the expertise of Australia’s leading editors and content producers, we develop and deliver engaging content marketing strategies.
The News Prestige Network combines the audience power of this ecosystem of brands across digital, social, experiential and print. We deliver an innovative suite of marketing solutions, making it easier for prestige brands to strike connections with potential new customers at scale.
NEWS PRESTIGE NATIVE OFFERING
We know how to connect with our luxury audience better than anyone else. We’re one of the biggest publishing businesses in the world and our dedicated native editorial team can tap into our databases to understand not only what luxury consumers read and watch, but what they buy and how they think.
Using our custom-built insight tools, we create content that’s guaranteed to engage our readers and measure their attention in real time.
We provide full transparency and reporting on the metrics that matter, from average session duration to how many people engaged.
Our hyper-intuitive and scalable content delivery model offers the ability to target our audience at scale.
Rich Brand Integration
We work closely with brands to creatively blend customised stories with branded design elements.
THE PRESTIGE NATIVE EXECUTION
We’ve added extra creative talent to our native content team to build valuable and premium content using our refined data rationalisation process.
Our scalable, audience-focused model ensures you are reaching our audience at scale and meet campaign guarantees.
Conversations don’t just happen onsite, so have an amplification network that exists off-platform. Strategic targeting to audiences across search and social to delivery quality content everywhere.
Our flexible approach to design includes deep integration of a brand into the storytelling. Each piece of native content is built using a catalogue of sophisticated tools to bring the stories to life.
Full transparency with a true measurement of campaign execution.
We’ve created an extremely competitive rate-card and comprehensive packages with custom brand integration.