Prestige Experiential

THE PRESTIGE EXPERIENCE

The News Prestige Network brands have proven success in developing experiential platforms across our prestige portfolio. Our luxury audiences covet to experience our brands as they come to life through events throughout the year.

Our experiential offering is full service event creation for brands with project management, talent and influencer engagement, content production and guaranteed amplification.

THE NEWS PRESTIGE NETWORK WORLD CLASS EVENTS

GLOBAL FOOD FORUM

Now in its 6th year, The Australian’s Global Food Forum, in partnership with Visy and supported by the Wall St Journal, is the nation’s leading event for informing and setting the agribusiness agenda in Australia. Agribusiness is a vital sector which plays a key role in the nation’s economy, turning over more than $150 billion and employing more than 500,000 people.

The previous five events have attracted more than 2,000 delegates comprising business leaders, food producers, manufacturers, retailers and politicians.

In 2017, approximately 400 delegates listened to more than 30 influential food and agribusiness leaders including Gina Rinehart, Executive Chairman, Hancock Prospecting; David MacLennan, Chairman and Chief Executive, Cargill; Brad Banducci, Chief Executive, Woolworths; Rene Dedoncker, Managing Director, Fonterra Australia; Christine Holgate, Chief Executive, Blackmores and Bega Cheese, Executive Chairman, Barry Irvin.

The event covered a wide range of topics including:

  • Cracking China’s consumer economy
  • Farming smarter: The ag-tech revolution
  • Making hay: Riding the ASX food boom

In 2017 for the first time attendees were given the opportunity to take part in intimate and exclusive conversations by joining speakers at one of our 15 exclusive roundtable discussions over lunch.

VOGUE AMERICAN EXPRESS FASHION’S NIGHT OUT

Vogue Fashion’s Night Out has proven to be an international phenomenon, injecting much needed optimism and revenue into the retail sector worldwide. Since the first VAEFNO was held in twelve cities in 2009, the annual event has continued to grow and will be hosted in over twenty-one cities in 2017. On the night, host cities come alive with glamorous in-store events, pop-ups, celebrity appearances, entertainment and special offers.

Vogue Australia has generated $15.2 million worth of audited publicity worldwide for the 2016 event in Sydney and Melbourne which attracted more than 190,000 visting consumers and 1,000 particpating retailers in Sydney and Melbourne.

VAEFNO will be coming to Melbourne for the third time on Friday, September 1 2017.
The Sydney event will take place the following week on Thursday, September 7 2017. 

GQ MEN OF THE YEAR

The GQ Men of the Year Awards is the most prestigious awards ceremony recognising the men who shape Australia’s cultural landscape. Celebrating the most intelligent, inspirational and talented men of the year, the event brings together 250 influencers in the men’s market for a night where film meets sports, music meets fashion and entrepreneurs run the show.

In 2017, GQ Men of the Year is moving to The Star, Pyrmont. A bigger venue, further opportunity to grow and a new look & feel for our most prestigious event. This expansion will enable further PR growth with the addition of more celebrity talent, press, media and influencers.

DELICIOUS PRODUCE AWARDS

The delicious. Produce Awards is an iconic annual event celebrating Australia’s best producers, regions and the chefs that support them. It is one of the country’s premier food events.

Australian produce and its chefs are at the forefront of global innovation and delicious. sees how technology, sustainability, design and innovation are changing the way we eat for the better – from the restaurant to the home. These are the ultimate awards to celebrate the future of Australian produce and food – all that is now, new and next.

VOGUE LIVING DINNERS

20 readers will be invited to an intimate and exclusive dining experience at a Vogue Living selected restaurant (or relevant and unique space), where they will meet a well known chef or wine connoisseur, and receive insight into wine and food matching, working in line with and reflecting the interior design of the venue, which will bring to life and encapsulate different pillars of luxury to work with the clients marketing objectives.

VOGUE CODES

VOGUE CODES was born as an initiative in Australia, educating and creating opportunities for women in technology. VOGUE brings in women from all over the world who are involved in the technology sphere – anywhere from app development, coding experts, genetic testing, building online brands and more.

Year 1, in 2016 was an extremely successful campaign, generating over $1.85m in PR across key media targets such as the ABC, Channel 7, AdNews and more. VOGUE committed over $500,000 in in-house marketing across our key mastheads including News.com.au, The Telegraph, Kidspot.com.au, GQ.com.au and more.

VOGUE FESTIVAL

VOGUE Australia partners with South Australia to take our successful VAEFNO formula and launch VOGUE FESTIVAL – a bespoke festival helping to launch Adelaide Fashion Festival in October 2017.

Partnering with Rundle Mall, VOGUE FESTIVAL will see 2 key launch days in October with VOGUE activations, brand activations outside in the Mall, visits and workshops with our editorial team and our Editor-In-Chief, Edwina McCann.

There are opportunities for retailers to promote offers in-store to drive purchase and celebrate VOGUE Festival in the VOGUE way with key VIP moments and in-store experiences.

GQ FOOD & DRINK AWARDS

Due to the MasterChef phenomenon, the Australian restaurant scene has evolved to become the gastronomic equal of any country in the world. Thanks to pioneering cooks, imaginative interior design, a growing appreciation for local produce and ever-improving standards in hospitality, eating out in Australia has never been better. To celebrate this, 2015 will see the inaugural GQ Food & Drink Awards. From March, we will be accepting nominations for each category and based on reader’s entries, our judging panel will produce a shortlist with the winners announced in the September/October 2018 issue of GQ.

VOSN + GOSN

VOGUE & GQ Online Shopping Night is a 12-HOUR fashion and beauty online event hosted by VOGUE AUSTRALIA, VOGUE.COM.AU & GQ.COM.AU. It’s the 12 hours, each season, in which shopping partners will be offered limited-edition pieces, discounts and more to encourage customers to look and shop online for all their fashion, beauty and lifestyle needs.

 Contact your News Prestige Network Key Account Manager for more information or Contact Us HERE