Prestige Social

 

THE PRESTIGE SOCIAL INFLUENCE

The News Prestige Network has a stable of powerful brands where 7 Million luxury consumers can engage with social content from our established editorial voices. Combined with our exclusive partnership with Scrunch, a data-led platform that sources, analyses and manages influencer campaigns, we can now create stronger brand stories for our clients.

Source: ^EMMATM, conducted by Ipsos MediaCT, 12 months ending February 2018

POWERFUL SOCIAL FOOTPRINT

News Prestige is number ONE across social with 53% share* of the total social followers of all major prestige publishers in Australia.

%

NEWS CORP PRESTIGE

%

BAUER

%

PACIFIC

%

MORRISON MEDIA

VOGUE AUSTRALIA'S SOCIAL FOOTPRINT


1,561,753 followers


24,997 subscribers


601,000 followers


177,000 followers


64,000 followers


3,000 viewers per snap (Approx)

GQ AUSTRALIA'S SOCIAL FOOTPRINT


194,658 followers


3,321 subscribers


96,200 followers


54,900 followers


257 followers

THE AUSTRALIAN'S SOCIAL FOOTPRINT


804,270 followers


27,200 followers


658,000 followers

WISH MAGAZINE'S SOCIAL FOOTPRINT


2,588 followers


6,656 followers

VOGUE LIVING'S SOCIAL FOOTPRINT


1,871,205 followers


862,000 followers


27,000 followers


42,000 followers

DELICIOUS' SOCIAL FOOTPRINT


804,205 followers


174,000 followers


12,400 followers


5,000 followers

* Note: The above is based on the following News Prestige brands:  delicious., GQ, The Australian, Vogue, Vogue Living and Wish. Social figures collected as at 18th April 2018 across Facebook, YouTube, Instagram, Pinterest and Twitter

YOUR ACCESS TO OVER 20 MILLION INFLUENCERS GLOBALLY

News Prestige Network has partnered exclusively with data-led influencer platform Scrunch to offer brands access to influencer data-led insights.  This innovative tool takes the guesswork out of collaborations and guarantees maximum ROI for brands, agencies and influencers. 

Scrunch uses tools that spotlight real results and surfaces hidden influencer brand champions that will connect with your client’s audience. The tools single-minded purpose for each campaign is to make data streamlined, simple and truly accurate. We search our dashboard, which connects to over 20 million influencers, across blogs, Twitter, Facebook, Instagram and YouTube – profiling by topic, hashtag, location, reach, engagement and more to find the right influencer for your campaign. 

POWERFUL SOCIAL STORIES WITH THE NEWS PRESTIGE NETWORK

1.NEWS PRESTIGE INFLUENCER NETWORK

 

CONCEPT

Based on your brief, News Prestige Network, together with Scrunch, will work with a range of influencers to deliver authentic and genuine content that resonate with your target audience.
The content will be posted on the influencer’s platform/s and will be distributed across the News Prestige Network. All content can be re-posted on client’s platforms but must credit the influencer.

THE OPPORTUNITY

  • 5 x social influencers to do a min. of 2 posts with a min. of 25,000 social followers each

  • Online gallery on selected brand platform to feature images from the social influencer campaign

2. prestige FACEBOOK LIVE

CONCEPT

The News Prestige Network offers Facebook Live as an editorial initiative, providing episodic content for our audiences to tune into via live streaming on Facebook. This provides the perfect opportunity to tap into a live audience tuning in with questions and comments. This offering also provides longevity as the video remains on our brand’s Facebook page.

THE OPPORTUNITY

News Prestige Network to produce a unique and engaging piece of live content which will be amplified via our brand’s Facebook page, integrating your client’s product/brand.

News Prestige Network will pre-promote the live stream, reminding audiences of the video’s start time and encourage them to have questions for the editorial team.

3. prestige FACEBOOK CANVAS

Our Facebook Canvas opportunity allows story telling experience using a combination of videos, image and call to action buttons. Official social account tagged and hash tagged for the best results

News Prestige Network  are offering clients a MOBILE ONLY social experience using Facebook Canvas.

Canvas helps to bring your content to life in a fast-loading and seamless experience on Android and iOS that takes story telling to a new level of interaction.

With over 60% of our audience viewing content on mobile this is a great opportunity to bring your product to life.

THE OPPORTUNITY

  • Co branded storytelling experience using a combination of videos, image and call to action buttons.
  • The client’s official social account to be tagged and/or hash tagged.
  • Links to client’s website

4. prestige SOCIAL STORIES

 
News Prestige Network artists will produce a flat lay stop motion video for your campaign which can be owned and earned and promoted on client’s own social channels.
 
Let News Prestige Network uncover your brand behind the scenes and stay top of mind with hundreds of thousands of Instagram following.
 
Targeting Gen Z, your client has the opportunity to take advantage of Vogue Australia’s Snapchat following with a guest takeover.

5. PRESTIGE SOCIAL VIDEO

Prestige Social Video opportunities that engage with your audience vis co-branded storytelling experience are even stronger as they are curated by our Prestige editors. Video will be amplified across social and will also live cross all our online digital assets. Our style brands will work with your brand to create short video, made for social and amplified across our digital platforms. This provides the perfect opportunity to tap into our engaged social audience, driving interaction and reach. This offering also provides longevity as the video remains on our Facebook pages and on our sites. Further amplification can be driven through Unruly.

CONCEPT

News Prestige netowrk will work with your brand to create short form video, made for social and amplified across our digital platforms.

This provides the perfect opportunity to tap into our engaged social audience, driving interaction and reach. This offering also provides longevity as the video remains on our brand’s Facebook page and on our sites.

Further amplification can be driven via Unruly.

THE OPPORTUNITY

  • Co branded storytelling experience curated by our Style editors.
  • The client’s official social account to be tagged and/or hash tagged.
  • Video will be amplified across social and will also live across all our online digital assets.

   Contact your News Prestige Network Key Account Manager for more information or Contact Us HERE