From Today, Chinese speaking Australians will now be able to read curated coverage from The Australian online at cn.theaustralian.com.au
The new website will be updated weekdays with coverage and analysis from across the masthead, including The Australian Business Review, Higher Education and commentators, including regional experts like China Correspondent, Rowan Callick and Foreign Editor, Greg Sheridan. The site will also feature luxury lifestyle and property content from Mansion Global, Dow Jones’ premium real estate product.
The Australian is the first News Corp Australia brand to offer multilingual news content in an effort to keep more Australians informed. The new pilot comes as the latest Census data shows the number of Australians who speak Chinese at home has risen by 0.9% to 2.5% since 2011 – making it the second most commonly spoken language at home.
This launch comes after successfully publishing Chinese editions of WISH Magazine last year, the content from which will also now be housed on the new site.
Paul Whittaker, The Australian’s editor-in-chief said “China is a phenomenon, an outstanding example of growth and change in what we now know will be the Asian century. The Australian is delighted to play a role in ensuring that our stories, values and ideas are heard in the region.”
Nicholas Gray, CEO of The Australian, said: “With over half a million of Australia’s migrants originating from China, and the prominence of China in the region’s outlook, it is important our coverage of Australia and the Asia-Pacific region is accessible in Chinese.
“As well as providing this new audience with the country’s highest quality news and commentary, we look forward to being able to offer this new environment to our advertising partners” Mr Gray said.
Cn.theaustralian.com.au is available on mobile, desktop and tablet.
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